MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The b

Addressing the specific needs of engineers, scientists, and technicians, this reference introduces engineering students to the basics of marketing, human resour

Enhanced by sections drawn from other management courses, this book is based on the Engineering Management Program, a course which offers all its undergraduate

This book explores the rising phenomena of internet-based social networking and discusses the particular challenges faced by engineers and scientists in adaptin

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have