This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and

This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this

This text explains research design, implementation, analysis and assessment criteria with a focus on specific procedures unique to sport managament.

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an