Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly usin

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it ex

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing