A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, cent

With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government se

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires

Research consistently shows how through the years more of our time gets spent using media, how multitasking our media has become a regular feature of everyday l