The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, cent

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n

Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadershi

Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managin

This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of wha