Making It in the Art World

Book excerpt: How today’s artists survive, exhibit, and earn money—without selling out! Career-minded artists, this is the book you have been waiting for! Making It in the Art World, Second Edition, explains how to be a professional artist and shares new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Author Brainard Carey, an artist himself with prestigious exhibitions like the Whitney Biennial under his belt, draws on more than twenty years of experience in the art world and from over 1,500 interviews with artists and curators for Yale University Radio. Included is a thirteen-part workbook to help you formulate and execute a winning career advancement strategy, a process that will prepare you for navigating the art world successfully. Friendly chapters walk you through it all with topics such as: Evaluating your work Submitting proposals to museums and galleries Creating pop-up shows Presenting work to the public Doing it your way (DIY exhibits) Organizing events Writing press releases Finding collectors online and connecting Using social media effectively Selling online Raising funds for projects Getting international recognition Making It in the Art World, Second Edition, is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.