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Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2005-12-01 - Publisher: powerHouse Books
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatc
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2013-05-28 - Publisher: powerHouse Books
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial becau
Language: en
Pages: 595
Pages: 595
Type: BOOK - Published: 2015 - Publisher: Oxford University Press, USA
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma
Language: en
Pages: 178
Pages: 178
Type: BOOK - Published: 2017-08-10 - Publisher: Bloomsbury Publishing
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as e
Language: en
Pages: 476
Pages: 476
Type: BOOK - Published: 2004 - Publisher: Oxford University Press, USA
The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about mark