Linguistic Landscape in the Spanish-speaking World

Book excerpt: Linguistic Landscape in the Spanish-speaking World is the first book dedicated to languages in the urban space of the Spanish-speaking world filling a gap in the extensive research that highlights the richness and complexity of Spanish Linguistic Landscapes. This book provides scholars with an instrument to access a variety of studies in the field within a monolingual or multilingual setting from a theoretical, sociolinguistic and pragmatic perspective. The works contained in this volume aim to answer questions such as, how the linguistic landscape of certain territories includes new discourses that, ultimately, contribute to a fairer society; how the linguistic landscape of minority or low-income communities can enforce changes on language policy and who determines advertising planning; how these decisions are made and how these decisions affect vendors, customers, and the general public alike. All in all, this collective volume uncovers the voices of minority groups within the communities under study.