This file contains Likelihood of Confusion in Trademark Law by Richard L. Kirkpatrick which provides an overview of the multiple factor test - the generally acc

Introduction: The Likelihood of Confusion --Similarity of Marks --Composite Marks --Similarity of Goods and Services --Distinctiveness of the Marks --Assessing

Since 1994 European Union (EU) case law touching on trade mark confusion has become so diverse and has grown so numerous that it is difficult to see the wood fo