Liberty and Co. in the Fifties and Sixties

Book excerpt: "During the frugal 1950s Liberty Co. rather cautiously dipped its toes in the waters of modem design, choosing to promote avant garde items alongside its more traditional products, so as not to scare away longstanding customers. Then came the cultural and fashion revolution and, almost overnight, the emporium of traditional style found itself not just at one of the best spots in London, but at the very epicentre of the world of fashion: Carnaby Street in the '60s! Liberty's was once again at the cutting edge, leading several fashion trends, such as the revivals of Art Nouveau, Orientalism and Art Deco, and the Liberty textile design studio was used extensively by such high-profile fashion names as Jean Muir, Biba and Yves Saint Laurent." "Packed full with illustrations from the Liberty archive and contemporary fashion photography, this gem of a book provides a real insight into this legendary emporium at a significant point in Liberty's history - a time of great change and renewal."--BOOK JACKET.