J.K. Lasser's Buy, Sell, or Hold

Book excerpt: SIMPLE MARKET GUIDANCE FOR THE INDIVIDUAL INVESTOR Today, investors are bogged down with information overload and market falsehoods, which stem from a variety of sources. To move beyond the mentality of popular, yet untrue, market assumptions and identify how the market actually works, you must carefully filter information to make the important buy, sell, or hold decisions that will maintain and grow your portfolio. J.K. Lasser's Buy, Sell, or Hold seeks to clear the air for investors by providing honest, down-to-earth advice on how to cope with excessive information, and how to find good, basic facts that will improve your skills in personal portfolio management. Filled with sound methods and proven techniques, this accessible book provides you with the knowledge needed to study stocks and decide whether you should buy, sell, or hold. By exploring ten areas of study that every investor needs to master, J.K. Lasser's Buy, Sell, or Hold shows you how to avoid the common pitfalls of the market and head down the path of successful investing. Critical coverage will help you: * Make intelligent investment decisions based on logical and reasonable information * Manage your portfolio to maximize analysis, minimize risk, and earn profits * Understand and interpret volatility * Decide on what type of professional advice-if any-is right for you J.K. Lasser--Practical Guides for All Your Financial Needs Please visit our Web site at www.jklasser.com