This cutting edge collection considers how the Japanese language functions as a key element of Japanese soft power in Asia. Within Japanese culture itself, the

This cutting edge collection considers how the Japanese language functions as a key element of Japanese soft power in Asia. Within Japanese culture itself, the

Soft power is overlooked in the field of international relations, dismissed as lacking relevance or robustness as a theoretical concept. This book expands upon

Two Asian powers compete for the goodwill of their neighbors

East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the di