In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of a

As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand an

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need

Unlock the secrets to successful online business practices from an Islamic perspective with this comprehensive guide. Drawing on the teachings of the Quran and