Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be imme

Google is an American multinational technology company that specializes in internet-related services and products. It was founded in 1998 by Larry Page and Serg

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new c

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your

Google Analytics is probably the most well-known and widely used of all the web analytics application. It is a publicly available free tool provided by Google t