Inside Marketing

Download or Read eBook Inside Marketing PDF written by Detlev Zwick and published by Oxford University Press. This book was released on 2011-02-24 with total page 370 pages. Available in PDF, EPUB and Kindle.

Author	: Detlev Zwick
Publisher	: Oxford University Press
Total Pages	: 370
Release	: 2011-02-24
ISBN-10	: 9780199576746
ISBN-13	: 0199576742
Rating	: 4/5 (46 Downloads)

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Book Synopsis Inside Marketing by : Detlev Zwick

Book excerpt: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

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