How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollar

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to yo

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believabl

The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuabl

The tenth book in the series provides firsthand accounts of the author's startup companies, what he learned from his successes and failures, and other topics a