Transcoding the Digital: How Metaphors Matter in New Media by Marianne van den Boomen is a material-semiotic inquiry into the constitutive role of metaphors in

How Metaphors Matter in New Media examines the role of metaphors in our daily encounters with computers and networks. While concepts such as that of the desktop

Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors

Digital spaces are saturated with metaphor: we have pages, sites, mice, and windows. Yet, in the world of digital textuality, these metaphors no longer function

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framew