How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a l

This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. C

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole

The Origins of Hospitality and Tourism is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quali