"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ide

For the first time, music legend Rudy Pérez shares his remarkable journey from a poor refugee kid in Miami to composing the greatest hit songs on the world sta

One of the most powerful, famous executives in the history of the music industry, Tommy Mottola was there from Elvis to the iPod. He participated in the explosi

“Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —A

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (an