Handbook of Tourist Behavior
Download or Read eBook Handbook of Tourist Behavior PDF written by Metin Kozak and published by Routledge. This book was released on 2009-01-13 with total page 286 pages. Available in PDF, EPUB and Kindle.
| Author | : Metin Kozak |
| Publisher | : Routledge |
| Total Pages | : 286 |
| Release | : 2009-01-13 |
| ISBN-10 | : 9781135849122 |
| ISBN-13 | : 1135849129 |
| Rating | : 4/5 (22 Downloads) |
Book Synopsis Handbook of Tourist Behavior by : Metin Kozak
Book excerpt: In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
