Related Books
Language: en
Pages: 297
Pages: 297
Type: BOOK - Published: 2004-05-28 - Publisher: Routledge
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Mar
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2004 - Publisher:
Language: en
Pages: 4
Pages: 4
Type: BOOK - Published: 2006 - Publisher:
Language: en
Pages: 249
Pages: 249
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge
The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practic
Language: en
Pages: 292
Pages: 292
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of pr