Creativity often leads to the development of original ideas that are useful or influential, and maintaining creativity is crucial for the continued development

This bk covers the cognitive process involved in improv. group performance-whether in an art-performace setting or in business& Indust.This bk will find markets

Although creativity is often considered an individual ability or activity, innovation in teams and organizations involves collaboration of people with diverse p

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organiza

"A fascinating account of human experience at its best." -- Mihá Csízentmihái, author of Flow Creativity has long been thought to be an individual gift, best