"GRASPED: Attitudes Towards Marketing Channels: Vol. 4 Mastering the Multiverse of Marketing Mediums" offers a comprehensive analysis of how consumer preference

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Strategy & Business Planning of Privately Held Companies explains an integrated conceptual framework of strategic and business planning. It provides over two hu

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of th