Global Perspectives on International Advertising
Download or Read eBook Global Perspectives on International Advertising PDF written by Ipek Krom and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle.
Author | : Ipek Krom |
Publisher | : |
Total Pages | : |
Release | : 2022 |
ISBN-10 | : 1799896730 |
ISBN-13 | : 9781799896739 |
Rating | : 4/5 (30 Downloads) |
Book Synopsis Global Perspectives on International Advertising by : Ipek Krom
Book excerpt: "This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region"--