The Global eBook Report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia, and the Arab world. It

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for d

This international survey defines mental health as a basic human right, and tracks the emergence of mental health prevention and promotion as a global priority.

The health of human populations around the world is constantly changing and the health profiles of most nations in the early twenty-first century global health

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.