Getting It Right The Second Time
Download or Read eBook Getting It Right The Second Time PDF written by Michael Gershman and published by Da Capo Press. This book was released on 1991-09-17 with total page 292 pages. Available in PDF, EPUB and Kindle.
| Author | : Michael Gershman |
| Publisher | : Da Capo Press |
| Total Pages | : 292 |
| Release | : 1991-09-17 |
| ISBN-10 | : 0201567555 |
| ISBN-13 | : 9780201567557 |
| Rating | : 4/5 (55 Downloads) |
Book Synopsis Getting It Right The Second Time by : Michael Gershman
Book excerpt: Pepsi-Cola went bankrupt--three times. At one time or another, it was impossible to market ballpoint pens, Post-It Notes, and many other products. Michael Gershman introduces the concept of "remarketing" to explain the miracle turn-arounds of 49 companies that made good--despite all the odds.
