Crochet is the "next big thing" in crafts and DIY fashion, already a trend with teens and a staple of current clothing trends. The trendy, simple projects in GE

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread att

Imani Lane has her heart set on going to the senior dance with Maurice, the hottest guy in town. So she decides to brilliantly engineer her own profile to match

The essays in this volume offer a thorough discussion of the relationship between addiction and rationality. This book-length treatment of the subject includes

NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry expl