Provides an approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more.

The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, p

This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and socia

This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form,