Food, People and Society
Download or Read eBook Food, People and Society PDF written by Lynn J. Frewer and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 467 pages. Available in PDF, EPUB and Kindle.
Author | : Lynn J. Frewer |
Publisher | : Springer Science & Business Media |
Total Pages | : 467 |
Release | : 2013-03-09 |
ISBN-10 | : 9783662046012 |
ISBN-13 | : 3662046016 |
Rating | : 4/5 (12 Downloads) |
Book Synopsis Food, People and Society by : Lynn J. Frewer
Book excerpt: A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.