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Language: en
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A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
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Type: BOOK - Published: 1999-02-22 - Publisher: SAGE
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch
Language: en
Pages: 576
Pages: 576
Type: BOOK - Published: 2007-12-18 - Publisher: Springer Science & Business Media
This concise, class-tested book was refined over the authors’ 30 years as instructors at MIT and the University Federal of Minas Gerais (UFMG) in Brazil. The