First in Thirst
Author | : Darren Rovell |
Publisher | : Amacom Books |
Total Pages | : 266 |
Release | : 2006 |
ISBN-10 | : 0814472990 |
ISBN-13 | : 9780814472996 |
Rating | : 4/5 (90 Downloads) |
Book excerpt: Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.