Factors Driving Social Network Site Usage
Download or Read eBook Factors Driving Social Network Site Usage PDF written by Claus-Peter H. Ernst and published by Springer. This book was released on 2015-06-02 with total page 133 pages. Available in PDF, EPUB and Kindle.
| Author | : Claus-Peter H. Ernst |
| Publisher | : Springer |
| Total Pages | : 133 |
| Release | : 2015-06-02 |
| ISBN-10 | : 9783658099183 |
| ISBN-13 | : 3658099186 |
| Rating | : 4/5 (83 Downloads) |
Book Synopsis Factors Driving Social Network Site Usage by : Claus-Peter H. Ernst
Book excerpt: Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
