Consumer Value
Download or Read eBook Consumer Value PDF written by Morris B. Holbrook and published by Psychology Press. This book was released on 1999 with total page 224 pages. Available in PDF, EPUB and Kindle.
| Author | : Morris B. Holbrook |
| Publisher | : Psychology Press |
| Total Pages | : 224 |
| Release | : 1999 |
| ISBN-10 | : 0415191920 |
| ISBN-13 | : 9780415191920 |
| Rating | : 4/5 (20 Downloads) |
Book Synopsis Consumer Value by : Morris B. Holbrook
Book excerpt: Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
