What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, app

This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture

This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessibl

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T

Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks – the formal and informal web