Everyday Sustainability

Book excerpt: Illuminates the contradictions that emerge within conscious capitalism initiatives that are designed to empower women. Everyday Sustainability takes readers to ground zero of market-based sustainability initiatives—Darjeeling, India—where Fair Trade ostensibly promises gender justice to minority Nepali women engaged in organic tea production. These women tea farmers and plantation workers have distinct entrepreneurial strategies and everyday practices of social justice that at times dovetail with and at other times rub against the tenets of the emerging global morality market. The author questions why women beneficiaries of transnational justice-making projects remain skeptical about the potential for economic and social empowerment through Fair Trade while simultaneously seeking to use the movement to give voice to their situated demands for mobility, economic advancement, and community level social justice.