Ethnic project Strategy

Book excerpt: INTRODUCTION Ethnic and informal entrepreneurship was long-time accused for its lack of initiative and realism to assure satisfaction standards asked by the non-community clientele. This has restrained access to a larger market to these products and services (outputs) from economic players of this sector. With the inputting of contribution and the adaptation of management tools like strategy, it becomes possible to transform these gaps with the opportunity to play at a level playing field or equitable with local entrepreneurs. This is in order to manage such businesses like a project and a project like a business (especially community and development projects). This guide, written in a particular style, presents a proximity approach to take profit of the time to produce quality as a sales pitch. It bases on learning techniques (of the environment and of the profession) and later, on the habilitation by the acquired competencies and, finally, on the affirmation of the action and sensitization of the community. To finish, this guide supports the process developed in my project structure model (complete), shown as part of my courses and of the coaching offered elsewhere: Definition – Vocation – Idea – Vision – Mission – Objective – Strategy – Tactics – Action Plan – Projects – Utility.