Ethics in Marketing and Communications
Download or Read eBook Ethics in Marketing and Communications PDF written by M. McKinley and published by Springer. This book was released on 2011-12-13 with total page 142 pages. Available in PDF, EPUB and Kindle.
| Author | : M. McKinley |
| Publisher | : Springer |
| Total Pages | : 142 |
| Release | : 2011-12-13 |
| ISBN-10 | : 9780230367142 |
| ISBN-13 | : 0230367143 |
| Rating | : 4/5 (42 Downloads) |
Book Synopsis Ethics in Marketing and Communications by : M. McKinley
Book excerpt: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
