Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement r

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing dev

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement r

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It sho