Essentials of Digital Marketing
Download or Read eBook Essentials of Digital Marketing PDF written by Kathryn Waite and published by Goodfellow Publishers Ltd. This book was released on 2018-02-26 with total page 245 pages. Available in PDF, EPUB and Kindle.
| Author | : Kathryn Waite |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 245 |
| Release | : 2018-02-26 |
| ISBN-10 | : 9781911396024 |
| ISBN-13 | : 1911396021 |
| Rating | : 4/5 (24 Downloads) |
Book Synopsis Essentials of Digital Marketing by : Kathryn Waite
Book excerpt: This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
