Essential Guide to Marketing Planning
Download or Read eBook Essential Guide to Marketing Planning PDF written by Marian Burk Wood and published by Pearson Higher Ed. This book was released on 2017-01-16 with total page 325 pages. Available in PDF, EPUB and Kindle.
Author | : Marian Burk Wood |
Publisher | : Pearson Higher Ed |
Total Pages | : 325 |
Release | : 2017-01-16 |
ISBN-10 | : 9781292117546 |
ISBN-13 | : 1292117540 |
Rating | : 4/5 (46 Downloads) |
Book Synopsis Essential Guide to Marketing Planning by : Marian Burk Wood
Book excerpt: Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.