This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Writ

Introduces he processes of new venture creation and the critical knowledge needed to manage a business once it is formed. This text offers complete coverage and

• Explores both entrepreneurial theory and practice applied to the tourism and hospitality industry, by investigating some key theoretical concepts and ground

Now in its 5th edition this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small busines

The case studies are topically diverse, and span a range of managerial functions and sectors. This casebook is an anthology of 28 cases from the series. The cas