Emerging Trends, Threats and Opportunities in International Marketing
Download or Read eBook Emerging Trends, Threats and Opportunities in International Marketing PDF written by Michael R. Czinkota and published by Business Expert Press. This book was released on 2009-11-01 with total page 400 pages. Available in PDF, EPUB and Kindle.
| Author | : Michael R. Czinkota |
| Publisher | : Business Expert Press |
| Total Pages | : 400 |
| Release | : 2009-11-01 |
| ISBN-10 | : 9781606490365 |
| ISBN-13 | : 1606490362 |
| Rating | : 4/5 (65 Downloads) |
Book Synopsis Emerging Trends, Threats and Opportunities in International Marketing by : Michael R. Czinkota
Book excerpt: The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
