"Having so many theories put together thoughtfully, proximally, in a single book will help the field come to grips with what the role is of theories as we go fo

"Here is a 'must-read' for all health promotion researchers and practitioners eager to stay one step ahead of the pack. A panoply of insightful and promising ne

Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and p

Resources for teaching and learning are posted at tinyurl.com/Glanz4e and www.med.upenn.edu/hbhe4. This fourth edition of the classic book, Health Behavior and