E-business for Tourism

Book excerpt: The Internet is an ideal medium for travel and tourism and its use has continued to grow at a dramatic rate (some forecasts have suggested that travel and tourism's share of e-commerce could rise to 50 per cent in the next few years). This book offers guidance to both destination management organisations (DMOs) and tourism businesses on how best to use e-commerce. The first part analyses market trends and explains the concepts of e-business and customer relationship management. The second part focuses on the DMOs, and how they can respond to the changing value chains and how they can provide websites for consumers, intermediaries, travel media and tourism businesses. The last part is concerned with e-business for tourism suppliers, particularly small and medium sized enterprises.