Driving Green Consumerism Through Strategic Sustainability Marketing
Download or Read eBook Driving Green Consumerism Through Strategic Sustainability Marketing PDF written by Quoquab, Farzana and published by IGI Global. This book was released on 2017-11-30 with total page 322 pages. Available in PDF, EPUB and Kindle.
| Author | : Quoquab, Farzana |
| Publisher | : IGI Global |
| Total Pages | : 322 |
| Release | : 2017-11-30 |
| ISBN-10 | : 9781522529132 |
| ISBN-13 | : 1522529136 |
| Rating | : 4/5 (32 Downloads) |
Book Synopsis Driving Green Consumerism Through Strategic Sustainability Marketing by : Quoquab, Farzana
Book excerpt: The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.
