For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social s

Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representing and producing tourism as a global cultural industry.

Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The c

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within

This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better u