This book constitutes revised selected papers from the 12th international Global Sourcing Workshop 2018, held in La Thuile, Italy, in February 2018. The 9 contr

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned

This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actua