These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related pra

Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergen

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashio

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin