Destination Branding and Bias in Ecotourism

Book excerpt: Destination branding in ecotourism shapes tourist and traveler’s perceptions and experiences. It creates a unique identity for a location that highlights its natural beauty, cultural heritage, and commitment to sustainability. Biases may also impact this branding, influencing which destinations are promoted and their perception by potential visitors. Factors like socioeconomic status, geographic location, and environmental narratives can lead to disparities in visibility and accessibility. Further understanding of these biases can develop authentic and equitable ecotourism practices that benefit both travelers and local communities. Destination Branding and Bias in Ecotourism explores practices and strategies in ecotourism using destination marketing, bias, and brand authenticity. It examines the use of intelligent technologies and data analysis for marketing strategies to promote cultural sites and environmentally conserved areas. This book covers topics such as environmental science, digital technology, and social media, and is a useful resource for computer engineers, environmental scientists, marketers, tourism professionals, academicians, and researchers.