If you work for a non-profit humane society or pet rescue group, you understand the importance of fundraising to your organization's long-term survival. Funds t

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Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like e

"Proper application of the fund development process can define anorganization's potential for public support and the direct means toachieve it, and can realize,